Wednesday morning around 8:15am I ordered two books from Amazon.com. On Thursday afternoon at 1:11pm, they were delivered to my doorstep. The cost? $17.81 for book number one, $16.47 for book number two and $0.00 for shipping. A total of $34.28 for two hardcover books, hand delivered to my door not 29 hours after I […]
Tag Archives: advice
Rules of Participation
Part of my responsibilities as marketing and communications coordinator for our e-commerce website GasStations.com is the creation and distribution of a monthly newsletter. Forecasting a need for some content in the newsletter, one month I reached out to industry experts on my list with a call for articles. The offer was simple: you write an […]
The Framework Revisited
A couple of times now I’ve referenced a framework for migrating from the analog world to the digital sphere. The framework consisted of the steps: auscultate, participate, create, and dominate. I’ve talked briefly about the auscultate (listening) phase and before I move on to the participate phase I wanted to briefly mention the notion of […]
Listen Up
In an earlier post I laid out a framework for taking charge of your brand and presence on the web. The steps I laid out were: Auscultate Participate Create Dominate This post will focus on a more in depth discussion of step one, auscultate. You may remember that auscultate was a term I borrowed from […]
Email List Building Tip
Use Google Docs to create a form that can capture data. One of the responsibilities I have as the guy in charge of IT, marketing and communications for two small companies is the creation and distribution of email newsletters. Part of that process involves an area known as list management…which is essentially the creation and […]