A really good way to help promote yourself as a subject matter expert is to author and publish a book. While it is still pretty difficult to have your manuscript picked up by a major publishing house, self-publishing a book has never been easier. A self-published book is a great way to impress prospects or […]
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I was emailing back and forth with an associate recently discussing a marketing strategy for a client of ours. This particular client was pretty adamant about maintaining a course of action that I was sure would be neither cost effective or the most pragmatic way to promote their presence on the web. My position was […]
Minimize Send Regret
Ever fire off an email and then immediately regret it after you hit the “Send” button? Perhaps you forgot to add the attachment. Maybe you didn’t include a key point. Maybe you said something really stupid or mean. Did you forget to CC someone on the mail? Regardless of the circumstances, we’ve all done it. […]
Didn’t See This Coming
I am the sole administrator of the community forum on a website my company owns. It’s my job to make sure the discussions stay on topic and to keep out the baddies. Community forums are a spammers dream. Lots of people and most times very little security. Mine is set up so that anybody can […]
Salt and Ketchup
Have you ever sat down to eat with someone and seen them sprinkle salt all over their plate before even taking a bite? This drives me crazy. The same is true for ketchup. Do you know someone who puts ketchup on almost everything they eat? The problem with putting ketchup on everything, is that everything […]