Part of my responsibilities as marketing and communications coordinator for our e-commerce website GasStations.com is the creation and distribution of a monthly newsletter. Forecasting a need for some content in the newsletter, one month I reached out to industry experts on my list with a call for articles. The offer was simple: you write an […]
Tag Archives: participate
The Framework Revisited
A couple of times now I’ve referenced a framework for migrating from the analog world to the digital sphere. The framework consisted of the steps: auscultate, participate, create, and dominate. I’ve talked briefly about the auscultate (listening) phase and before I move on to the participate phase I wanted to briefly mention the notion of […]