![3370167184_1b6549b545_m[1]](http://jondavito.com/wp-content/uploads/2011/11/3370167184_1b6549b545_m1-100x100.jpg "You Must Be Present to Win")
To borrow a phrase from raffles across the world…you must be present to win. This is the rule for winning competing in the social media sphere. The old Ron Popeil tagline of “Set it and forget it” doesn’t suffice in the new social space. I’ve said it before and I’ll say it again, tools such […]
You could substitute the last word in that question with any new social media application. Should I be using LinkedIn? Should I be using Facebook? Should I be using (insert the next shiny new object here)? While the service may change, the essence of the question remains the same. Companies, small businesses and individuals alike […]
Part of my responsibilities as marketing and communications coordinator for our e-commerce website GasStations.com is the creation and distribution of a monthly newsletter. Forecasting a need for some content in the newsletter, one month I reached out to industry experts on my list with a call for articles. The offer was simple: you write an […]
So there are probably a million or so articles, websites, web pages, books, videos, tweets and other whatnots devoted to the subject of marketing and using the new tools of the web. I don’t claim to have consumed them all, or even most of them for that fact, but I have sampled a decent amount […]
Let me guess? Your small business is a mess. Your personal brand is non-existent. You keep hearing all this stuff about Twitter and Facebook and LinkedIn and social media and Web 2.0 but don’t have a clue how it relates to you. You’re looking around for answers but there are none to be had. You’re […]