Tag Archives: Google


You Must Be Present to Win

To borrow a phrase from raffles across the world…you must be present to win. This is the rule for winning competing in the social media sphere. The old Ron Popeil tagline of “Set it and forget it” doesn’t suffice in the new social space. I’ve said it before and I’ll say it again, tools such […]

Listen Up

In an earlier post I laid out a framework for taking charge of your brand and presence on the web. The steps I laid out were: Auscultate Participate Create Dominate This post will focus on a more in depth discussion of step one, auscultate. You may remember that auscultate was a term I borrowed from […]

Email List Building Tip

Use Google Docs to create a form that can capture data. One of the responsibilities I have as the guy in charge of IT, marketing and communications for two small companies is the creation and distribution of email newsletters. Part of that process involves an area known as list management…which is essentially the creation and […]