Part of my responsibilities as marketing and communications coordinator for our e-commerce website GasStations.com is the creation and distribution of a monthly newsletter. Forecasting a need for some content in the newsletter, one month I reached out to industry experts on my list with a call for articles. The offer was simple: you write an […]
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In A Nutshell
So there are probably a million or so articles, websites, web pages, books, videos, tweets and other whatnots devoted to the subject of marketing and using the new tools of the web. I don’t claim to have consumed them all, or even most of them for that fact, but I have sampled a decent amount […]
No Better Time Than Now
Let me guess? Your small business is a mess. Your personal brand is non-existent. You keep hearing all this stuff about Twitter and Facebook and LinkedIn and social media and Web 2.0 but don’t have a clue how it relates to you. You’re looking around for answers but there are none to be had. You’re […]