Last week I had the good fortune to attend the Seth Godin Live event in Atlanta. I wasn’t able to stay for the whole day but the morning session was amazing and full of insight.

I could write for pages and pages about the things Seth talked about that day but one point in particular stood out to me and that was on the subject of change.

Actually, change is way too simple of a word to describe our current state. According to Seth, we are in the midst of a full blown revolution. The difference is this: Change happens all the time….Revolutions don’t.

Marketers will call it a marketing revolution. Techies will call it the digital revolution. Seth referenced it as the networking revolution. Call it what you will, the point is we are in the presence of a dynamic shift in the way businesses and consumers interact.

“Don’t miss this Revolution!”

This is a chance to redefine the rules of business and advertising. A chance for you to redefine the way you interact with your prospects, clients and partners. Revolutions don’t happen very often. We are in the middle of one right now…don’t waste it.

It won’t last forever.