Last week I had the good fortune to attend the Seth Godin Live event in Atlanta. I wasn’t able to stay for the whole day but the morning session was amazing and full of insight. I could write for pages and pages about the things Seth talked about that day but one point in particular […]
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RSS feed for this sectionHow to Self Publish a Book
A really good way to help promote yourself as a subject matter expert is to author and publish a book. While it is still pretty difficult to have your manuscript picked up by a major publishing house, self-publishing a book has never been easier. A self-published book is a great way to impress prospects or […]
Let Them Eat Candy
I was emailing back and forth with an associate recently discussing a marketing strategy for a client of ours. This particular client was pretty adamant about maintaining a course of action that I was sure would be neither cost effective or the most pragmatic way to promote their presence on the web. My position was […]
Minimize Send Regret
Ever fire off an email and then immediately regret it after you hit the “Send” button? Perhaps you forgot to add the attachment. Maybe you didn’t include a key point. Maybe you said something really stupid or mean. Did you forget to CC someone on the mail? Regardless of the circumstances, we’ve all done it. […]
Didn’t See This Coming
I am the sole administrator of the community forum on a website my company owns. It’s my job to make sure the discussions stay on topic and to keep out the baddies. Community forums are a spammers dream. Lots of people and most times very little security. Mine is set up so that anybody can […]