A couple of times now I’ve referenced a framework for migrating from the analog world to the digital sphere. The framework consisted of the steps: auscultate, participate, create, and dominate. I’ve talked briefly about the auscultate (listening) phase and before I move on to the participate phase I wanted to briefly mention the notion of […]
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RSS and Readers
In a post on listening tools I mentioned the topics of RSS and Readers. Here is a more detailed explanation. RSS is a syndication technology. There is some debate on what RSS stands for, but the most commonly accepted answer is that RSS is an acronym for Really Simple Syndication. This makes perfect sense because […]
Listen Up
In an earlier post I laid out a framework for taking charge of your brand and presence on the web. The steps I laid out were: Auscultate Participate Create Dominate This post will focus on a more in depth discussion of step one, auscultate. You may remember that auscultate was a term I borrowed from […]
Email List Building Tip
Use Google Docs to create a form that can capture data. One of the responsibilities I have as the guy in charge of IT, marketing and communications for two small companies is the creation and distribution of email newsletters. Part of that process involves an area known as list management…which is essentially the creation and […]
In A Nutshell
So there are probably a million or so articles, websites, web pages, books, videos, tweets and other whatnots devoted to the subject of marketing and using the new tools of the web. I don’t claim to have consumed them all, or even most of them for that fact, but I have sampled a decent amount […]