There are really only two situations when price doesn’t matter: When you want the absolute best When you only have one option As a product or service provider, you should aim for the first category. To make a product or service that people will pay a premium for. To target the people who won’t settle […]

Trying to establish yourself as a subject matter expert? Credibility is key. Getting your name mentioned in a credible source or having an article you’ve written get published by a trusted blog or magazine goes a long way in proving you are a credible subject matter expert. But it’s hard getting published in trade magazines […]

Last week I had the good fortune to attend the Seth Godin Live event in Atlanta. I wasn’t able to stay for the whole day but the morning session was amazing and full of insight. I could write for pages and pages about the things Seth talked about that day but one point in particular […]

A really good way to help promote yourself as a subject matter expert is to author and publish a book. While it is still pretty difficult to have your manuscript picked up by a major publishing house, self-publishing a book has never been easier. A self-published book is a great way to impress prospects or […]

I was emailing back and forth with an associate recently discussing a marketing strategy for a client of ours. This particular client was pretty adamant about maintaining a course of action that I was sure would be neither cost effective or the most pragmatic way to promote their presence on the web. My position was […]