Wednesday morning around 8:15am I ordered two books from Amazon.com. On Thursday afternoon at 1:11pm, they were delivered to my doorstep. The cost? $17.81 for book number one, $16.47 for book number two and $0.00 for shipping. A total of $34.28 for two hardcover books, hand delivered to my door not 29 hours after I […]
Archive | November, 2009
Rules of Participation
Part of my responsibilities as marketing and communications coordinator for our e-commerce website GasStations.com is the creation and distribution of a monthly newsletter. Forecasting a need for some content in the newsletter, one month I reached out to industry experts on my list with a call for articles. The offer was simple: you write an […]
The Framework Revisited
A couple of times now I’ve referenced a framework for migrating from the analog world to the digital sphere. The framework consisted of the steps: auscultate, participate, create, and dominate. I’ve talked briefly about the auscultate (listening) phase and before I move on to the participate phase I wanted to briefly mention the notion of […]
RSS and Readers
In a post on listening tools I mentioned the topics of RSS and Readers. Here is a more detailed explanation. RSS is a syndication technology. There is some debate on what RSS stands for, but the most commonly accepted answer is that RSS is an acronym for Really Simple Syndication. This makes perfect sense because […]
Listen Up
In an earlier post I laid out a framework for taking charge of your brand and presence on the web. The steps I laid out were: Auscultate Participate Create Dominate This post will focus on a more in depth discussion of step one, auscultate. You may remember that auscultate was a term I borrowed from […]