You could substitute the last word in that question with any new social media application. Should I be using LinkedIn? Should I be using Facebook? Should I be using (insert the next shiny new object here)? While the service may change, the essence of the question remains the same. Companies, small businesses and individuals alike […]
Archive | 2009
Why Amazon Prime is Amazing
Wednesday morning around 8:15am I ordered two books from Amazon.com. On Thursday afternoon at 1:11pm, they were delivered to my doorstep. The cost? $17.81 for book number one, $16.47 for book number two and $0.00 for shipping. A total of $34.28 for two hardcover books, hand delivered to my door not 29 hours after I […]
Rules of Participation
Part of my responsibilities as marketing and communications coordinator for our e-commerce website GasStations.com is the creation and distribution of a monthly newsletter. Forecasting a need for some content in the newsletter, one month I reached out to industry experts on my list with a call for articles. The offer was simple: you write an […]
The Framework Revisited
A couple of times now I’ve referenced a framework for migrating from the analog world to the digital sphere. The framework consisted of the steps: auscultate, participate, create, and dominate. I’ve talked briefly about the auscultate (listening) phase and before I move on to the participate phase I wanted to briefly mention the notion of […]
RSS and Readers
In a post on listening tools I mentioned the topics of RSS and Readers. Here is a more detailed explanation. RSS is a syndication technology. There is some debate on what RSS stands for, but the most commonly accepted answer is that RSS is an acronym for Really Simple Syndication. This makes perfect sense because […]